land cruiser prado

New generation land cruiser 250

Back to the origins

Get ready for an EXTRAORDINARY ADVENTURE as we unveil the NEW GENERATION LAND CRUISER 250(PRADO) amidst Georgia's breathtaking Lechkhumi region. Set to take place during the week of June 10, this exclusive Dynamic Press Launch promises an unforgettable experience blending nature's beauty with automotive innovation.

Starting at Hotel Kutaisi Inn, attendees will embark on a journey through Lechkhumi's rugged terrain, including a visit to the majestic Muashi mountain and the serene Kulbaki Green Lake. Along the way, guests will test drive the new Prado, experiencing its exceptional off-road performance and comfort firsthand. This event showcases the Prado's off-road power and celebrates its seamless blend of luxury and adventure.

Join us as we redefine exploration in the heart of Georgia's pristine landscapes, and discover the future of driving with NEW GENERATION LAND CRUISER PRADO!

during event you will explore

Discover Tranquility: Resort Muashi
Resort Muashi is a luxurious sanctuary nestled in serene surroundings, offering guests a perfect blend of relaxation and adventure. Here you will have opportunity to explore the natural beauty of the area. Every moment at Resort Muashi is designed to create unforgettable memories and provide a blissful escape from the ordinary together with our Prado.
Kulbaki Green Lake: A Hidden Gem
Lechkhumi captivates with its rugged mountains, verdant valleys, and crystalline lakes. One of those lakes is Kulbaki Green Lake. This picturesque site serves as the backdrop for the upcoming Prado launch event, promising attendees an immersive experience amidst breathtaking natural beauty. Here you will have opportunity to explore and discover the rock crawling & river crossing capabilities of the new generation Prado.
Prometheus Caves: Nature's Underground Wonder
As part of this program, participants will have the opportunity to explore the wonders of Georgia beyond the test-drive route with an excursion to the Prometheus Caves. Transported by bus, you'll venture to this captivating natural wonder. You'll explore the caves immersing yourself in the stunning formations of stalactites and stalagmites while connecting with the rich legends of Prometheus.

Off-road Map & Plan

Start your journey at Kutaisi Inn Hotel and drive through stunning landscapes to Muashi Mountain. Upon arrival, the group will split: one part will enjoy lunch and video shoots, while the other tests two cars on an uphill drive. Next, head to Kulbaki Green Lake, where the group will again divide. One part will tackle rock crawling and river crossing, while the other enjoys an early dinner in a tranquil setting.
The test-drive route consists of following five segments:
segment 1
90 km, 1 Hr 50 Min
Hotel Kutaisi Inn - Lentekhi Central Square
segment 2
30 km, 40 Min
Lentekhi Central Square - Muashi Resort
segment 3
30 km, 40 Min
Muashi Resort - Lentekhi Central Square
segment 4
70 km, 1 hr 30 min
Lentekhi Central Square - Kulbaki Green Lake
segment 5
69 km, 1 hr 30 Min
Kulbaki Green Lake - Hotel Kutaisi Inn
Uphill & Downhill Drive
Location: Muashi Resort(Kvemo Svaneti)
Milage: 6km Duration 1Hr
Uphill and Downhill Off-road Test Drive using MTS systems.
Rock Crawling & River Crossing
Location: Kulbaki Green Lake(Lechkhumi)
Duration: 30 Min Millage 8 Km
8 km round Mild Off-road gravel track with several River Crossing and Rock Crawling challenges through the mountain valley

New Generation Land Cruiser Prado Specification List

download AZE
download GEO
download AM

Important Contacts

Topics related to overall event

- Ana Tvalavadze (Toyota Caucasus Product Manager) +995 598 19 84 89

- Anjela Tonoian (Toyota Caucasus Marketing Specialist) +995 577 77 55 85

- Tamuna Abdushelishvili (Creator Adv. Agency)  +995 571 05 44 55

Topics related to product

- Levan Kobakhidze (Product Specialist) +995 591 191 555

Topics related to hotel

- Ana Shengelia (Toyota Caucasus Marketing Specialist) + 995 598 92 96 96

- Tamuna Abdushelishvili (Creator Adv. Agency) +995 571 05 44 55



Every Adventure Counts with New Generation Land Cruiser Prado !